M3+ Mutual Mentoring

Overhauling a Dallas UX mentorship website

OVERVIEW

Reimagining a website for a DFW UX community

Organization

M3+ Mutual Mentoring

Role

UX Research

UI Design

Systems Design

Team

9 Members

Duration

2 Months

The problem

M3+ Mutual Mentoring is a non-profit organization that aims to create a welcoming UX community. However, their website's outdated design, unclear messaging, and overly corporate tone didn't reflect their values.

Outcome

We redesigned their website and branding from the ground up, creating a warm and welcoming hub where M3+ can share resources, engage members, and reflect the collaborative spirit of their community.

Key Results

0

screens designed

As a team player, I

1

Formulated user flows to reduce user friction

2

Researched sites to make competitive analysis

3

Aided in creating a new and refreshed design system

4

Designed a core navigation page

problem

Outdated website ≠ user retention

New UX designers visiting M3+ for the first time couldn't tell if the group was right for them. The outdated site caused promising members to bounce before ever attending.


What was broken:

  • Outdated design that looked abandoned, not actively maintained

  • Unclear messaging that left visitors guessing what M3+ actually offered

  • Corporate tone that contradicted the friendly, collaborative culture members loved

  • Outdated content still promoting services M3+ no longer provided


For an organization built on good UX practices, the site didn't reflect its values.

Original M3+ homepage

Original M3+ homepage

ideation

Understanding M3+'s vision

Using insights from member interviews, we worked with M3+ leadership to create HMW (How Might We) statements.

After grouping them into themes, we identified three priority goals:

Create a welcoming experience so that inexperienced designers will feel comfortable attending

Create a welcoming experience so that inexperienced designers will feel comfortable attending

Make M3+ message/mission clear for new designers so they feel confident in attending meetings

Make M3+ message/mission clear for new designers so they feel confident in attending meetings

Show experienced designers that they can gain value and make an impact on the community by attending

Show experienced designers that they can gain value and make an impact on the community by attending

These goals guided us through every design decision.

User flow

Ensuring a smooth user process

I created a user flow showing how someone discovering M3+ on LinkedIn could seamlessly navigate to attending their first event.


The goal was simple: remove every point of confusion or hesitation between "I'm curious" and "I'm coming."

competitive analysis

Patterns across design websites

I analyzed 7 design and mentorship sites to understand how successful communities create inspiring, welcoming digital experiences.


Key findings:

  • Leading sites used vibrant color and abstract shapes to break away from conventional corporate aesthetics

  • Visual playfulness signaled creativity and approachability

  • Design-forward choices made users feel excited to participate


We carried these principles into M3+'s redesign, using color and shape to reflect their creative, collaborative community.

Design system

Creating a cohesive brand identity

Working with another designer, I co-created M3+'s design system to ensure consistency across their website and future materials.


What we built:

  • Typography guidelines that balance professionalism with warmth

  • Refreshed branding that feels modern and approachable

  • Component library for scalable, consistent design


This system gave M3+ a unified visual language that could grow with their organization.

Mid-fi wireframes

Reducing user friction

I designed the About Us page to solve M3+'s biggest issue: unclear messaging. Visitors needed to immediately understand what M3+ is, who it's for, and why it matters.


Key decisions:

  • Large, prominent headings to immediately communicate M3+'s mission

  • Explicit mission statement addressing the confusion from the original site that never clearly stated what the organization does

  • User testimonials to build trust and help visitors connect with real experiences

  • Values section to showcase what M3+ stands for

  • FAQ section to proactively answer common questions and reduce barriers to participation


These elements worked together to help users quickly understand M3+'s purpose and feel confident getting involved.

I designed the About Us page to solve M3+'s biggest issue: unclear messaging. Visitors needed to immediately understand what M3+ is, who it's for, and why it matters.


Key decisions:

  • Large, prominent headings to immediately communicate M3+'s mission

  • Explicit mission statement addressing the confusion from the original site that never clearly stated what the organization does

  • User testimonials to build trust and help visitors connect with real experiences

  • Values section to showcase what M3+ stands for

  • FAQ section to proactively answer common questions and reduce barriers to participation


These elements worked together to help users quickly understand M3+'s purpose and feel confident getting involved.

Hi-Fi Wireframe

Bringing the vision to life

I applied our design system to create the final About Us page, transforming the wireframe structure into a polished, welcoming experience.


The result:

  • Friendlier, more design-forward aesthetic that matches M3+'s collaborative spirit

  • Clearer messaging hierarchy that guides users through key information

  • Functional, straightforward layout that reduces cognitive load

  • Cohesive visual identity that builds trust and professionalism


The new design doesn't just look better, it works better.


The M3+ website redesign is currently in development, with an expected launch in 2026.

Takeaways

Reflection

Through this project, I learned:

1

How to create a design system for a global Figma file and how to teach others to use it

2

How to prioritize effectively when working on large-scale projects with tight deadlines.

3

I became aware of creating designs that enable smoother developer handoff

Thanks for stopping by!

I appreciate your time in looking through my portfolio.

My goal is to create with a purpose, and hopefully we can do so together!

© 2026 Carissa Francisco All rights reserved.

Thanks for stopping by!

I appreciate your time in looking through my portfolio. My goal is to create with a purpose, and hopefully we can do so together!

© 2026 Carissa Francisco All rights reserved.

Thanks for stopping by!

I appreciate your time in looking through my portfolio.

My goal is to create with a purpose, and hopefully we can do so together!

© 2026 Carissa Francisco All rights reserved.